If you’re just looking for a quick yes or no answer, I’ll save you the trouble of having to read through an entire article to get a simple answer because the answer is YES. However if you’d like to know more, in this article I’ll break down why WordPress is good for SEO and even include a few tips on how to improve your SEO with a WordPress website. Of course if you prefer you could always hire a Toronto SEO services but for the purpose of this article I’m assuming you want to do it yourself.
First of all, the above may have been an over simplification. There are scenarios where WordPress may not be the best or ideal platform to build your website on strictly in terms of SEO. However for the vast majority of cases, WordPress is an ideal solution because of it’s ease of customization and ease of use. WordPress allows you to install plugins which allow you to customize the platform to meet your needs. The good news is that there’s a ton of plugins to customize it in almost any way you could possibly want. Out of the box, that is to say without any additional plugins or customization, WordPress delivers a platform that is streamlined and offers fast load times which is very important to SEO.
Once you’ve got WordPress installed, there’s a plugin called Yoast SEO. Yoast allows you to take full control over the SEO of your site. One of the main features is it’s page SEO score along with the readability score. As you’re entering new posts into your blog, you can see how well you’re writing the copy. It allows you to set your focus keyword for each post and then lets you know your score in how Google and other search engines would rank the copy in regards to that keyword. It is very helpful as opposed to having to copy and paste your post into a separate program or website to analyze the content.
Another very important factor is that it allows you to edit the meta information including description and title for each and every post and page on your site. Your title is very important to SEO and unfortunately out of the box WordPress doesn’t have your page titles setup in an ideal way. By installing Yoast SEO plugin you can quickly take control of your page titles to make sure you’re getting the maximum SEO benefit.
Last but not least, Yoast SEO also helps you setup the more technical side of SEO including canonical URLs, indexing preferences, XML and RSS fees, the Robots.txt and .htaccess files, breadcrumbs and much more. Not only will these features help with SEO, but they’ll also help your users enjoy the content on your website more, so it’s a win-win situation for everybody.
The other main benefit of using WordPress for your website is the versatility it offers. You can use WordPress as a content management system for basically any website, you can use it as a blog or if you’re looking to open an ecommerce website you can install WooCommerce plugin and begin selling things on your WordPress with relative ease. Overall, due to the ability to customize WordPress and it’s versatility, it’s highly recommended. Even if this is your first website, there’s no need to be intimidated, WordPress is very easy to learn and requires no programming or design skills. It’s all push button and the end result is a very professional and sleek looking website.